Scene

LicenSCENE was a bi-monthly publication that communicated news and information from Headquarters to licensed operators and management personnel.  Its sister publication, Briefs, was oriented toward company restaurant employees.  The name LicenScene was later shortened to Scene.  The publication ran from October 1972 until November 1977.  The following are excerpts and highlights of the issues contained in the Reliquary's collection:

Vol. 1, No. 1

This issue, from October 1972, was the First Edition of LicenSCENE.

Cover:

It featured an article recognizing Chuck Farthing and his stores in Colorado:

 

It also announced the completion of the move of Burger Chef Executive Offices to Tarrytown, New York.

Vol. 1, No. 7

This issue, from December 1973,  featured the new training program and news about the Fun Interchange.

Cover:

This issue also includes information about Burger Chefs in Arizona:

Bob Donlon and his Florida Burger Chefs also receive recognition: 

 

Vol. 5, No. 4

This issue, from July 1977, features an interview with Burger Chef's new president Terry Collins.   

Cover & Table of Contents:

   

It also introduces its readership to the new "stripes" uniform....

and the Hickory, North Carolina location is recognized for its incrediburgible grand-reopening (which coincided with the King Kong Glass promotion.)

There's also an article about the Disney World Sweepstakes winner, Scott Baugh of New Castle, Indiana:

 

Vol. 5, No. 5

This issue, from September 1977, features articles about how Burger Chef is trailblazing the concept of movie tie-ins in the fast food industry.

Cover & Table of Contents

Burger Chef made fast-food history with its King Kong and Star Wars promotions.

Additionally, there's an article about Burger Chefs with Railroad themed interiors in Pine Bluff, AR, St. Louis, MO and Indianapolis, IN.

Pete Burtness is recognized for bringing the first fast food franchise to Hot Springs, AR and keeping it up-to-date.

And lastly,  Burger Chef responds to an underground tabloid distributed in Indianapolis claiming that the chain was going all vegetarian!

Vol. 5, No. 6

This issue, from November 1977, was the final issue of Scene.

Cover & Table of Contents:

 

Just as the first edition of Scene announced that the executive offices had just finished settling in Tarrytown, NY; the final edition of Scene recognizes that the offices have moved back to Indianapolis:

Art Dolan opens a store in Vandercook Lake, MI:

Woonsocket, RI to get a Burger Chef:

   

There's news about the Lego promotion:

 

And lastly,  Eva-Tone presents Burger Chef with a gold record for its order of 2,000,000 soundsheets.  The Monster Fun Records were distributed with Funmeals as a Halloween promotion:

Comments

[george staffopoulos]

excellent site work...

nice to read about one's accomplishments