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July 29, 2007

RE: Hardee's Big Shef

R.T.,

I was in St Louis today where Hardee's has rolled out the Big Shef again (in addition to Indianapolis).  What I found was a bit of a surprise. The sandwich isn't the Big Shef at all.  It's the "Big Twin" with mayo instead of Big Twin sauce.  No center bun.  No Big Shef sauce.  In fact, there isn't any pickle product of any kind on it. It doesn't resemble the Big Shef, and it certainly doesn't taste like the Big Shef.  It's not a very good sandwich by any stretch of the imagination. I realize they only rolled it out to try and keep the Burger Chef trademark, but this is just stupid. Picture of Hardee's promo attached showing the "nothing in common" Big Shef St Louis is currently getting. Is this what they rolled out in Indianapolis too?

Thanks, Sam Graham

Slbs

Sam,

Thanks for your observation.  Just to contrast, here's a link to a picture of the original Big Shef.

R.T.

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