"I can't believe you found that reference! I am so psyched!
Thank you for including me on your site...
We had a Burger Chef in Springfield...and I just remember the façade...it attached itself to my kiddie memory...I remember it being very cartoony which was of course so seductive to me... I know the chef mascot...but wasn’t there some little burger mascot with eyes too?
I have a new novel out as well...it's called The Underminer...it's about an evil, super successful best friend who makes you feel totally suicidal about yourself...where Hornito was about the 70s and 80s, this novel is more about the 90’s...the chaotic ride from recession to dot com boom, bust, and our bizarre new world of terrorism, overpriced coffee bars and bloated real estate value....
All the best to you!" --Mike Albo
Thanks so much for your response. The Burger Chef mascot you're remembering is known as The Funburger, you'll find him on a lot of the packaging from the 1970s (and hiding throughout the various categories linked to on the right.)
Best of luck with The Underminer. My gripe with coffee bars is the dirty looks you get from the clerk when you force them to translate your order into Italian, Esperanto or whatever that language is. When I'm really feeling cocky I'll order a "Biggie."