JETRO: Japanese Market Report

JETRO Japanese Market Report, No. 67, March 2003, Food Services Industry

This report contains case-studies of successful (and unsuccessful) hamburger ventures in Japan.  The report discusses Burger Chef's attempt to break into the Japanese market in June 1971.  Burger Chef (USA), General Foods and Fujiya teamed up and opened a Burger Chef in Amagasaki, Kanagawa Prefecture.  But all did not go well....

Copies of this report are available on the JETRO website.