Hollywood tie-ins to soft drink and fast food merchandising began at Burger Chef in April 1976 with its King Kong collectible drinking glass promotion. This legendary commercial from 1977 further popularized the concept with Burger Chef's second movie tie-in: Star Wars! . It features R2-D2, C-3PO, Darth Vader, Stormtroopers and other classic Star Wars creatures all vying for free Star Wars posters at Burger Chef. The posters were given away with the purchase of a large Coca-Cola product.
Update: October 14, 2006; This commercial is now available on You Tube!, so there's no more need to download unless you really want to!
Thanks to Chris at Studio Toledo