Welcome to The Bawdy Cloister's Third Annual American Larrikin Award presentation. Each year, in observance of Australia Day one American citizen will be recognized for their Aussie spirit:
The larrikin is almost archly self-conscious, too smart for his or her own good, witty rather than humorous, bending rules and sailing close to the wind, taking the piss out of people, cutting down tall poppies, larger than life, skeptical, iconoclastic, egalitarian yet suffering fools badly, insouciant and, above all, defiant. -- Clem Gorman
Each year the winner of the award has their name permanently attached to the coveted Cowboy Lamb Chop.
So without further ado, let the ceremony begin...
Over the past decade, Americans of all shapes and sizes have enjoyed listening to Bud Lite's now legendary "Real Men of Genius" radio spots. While all other advertisers exert great energy trying to get us to recognize them, Bud Lite does just the opposite by shining the spotlight on us: Mr. Way Too Much Cologne Wearer, Mr. Underwear Inspector No. 12, Mr. Tiny Dog Clothing Manufacturer-- the list goes on and on. Indeed, since the beginning of this campaign Bud Lite has saluted nearly every American male at least once. We here at the Bawdy Cloister only thought it appropriate to return the favor by recognizing the copywriter that created this ingenious campaign.
Ladies and Gentlemen, I'm proud to announce that this year's American Larrikin Award goes to Bob Winter!!!