It's obvious Kellogg's has made great strides over the years to balance fun with nutrition and social responsibility. Consider the evolution of Smacks cereal:
Back in the long, long ago they were known as Sugar Smacks and they featured a savage indian painted in war make-up.
Kellogg's obviously wanted to exploit the nostalgic "wild west" craze that had swept the nation. In 1975, however, the shooting deaths of two FBI agents on an indian reservation cast into serious doubt whether murderous indians set a good example for America's children. So Kellogg's quickly introduced a new character to grace the box of Sugar Smacks...
Dig 'Em the Frog! Kellogg's determined that frogs were a relatively safe bet. They figured frogs have been peaceful and kid-friendly creatures, at least since the Egyptian plagues. But Kellogg's knew that even then frogs were adorable...
especially compared to the other plagues, like the icky boils.
Some years after Kellogg's had found a respectable spokesperson for Sugar Smacks, questions arose concerning the violent connotations of the name of the cereal itself...
In November of 1980, Sugar Ray Leonard boxed Roberto Duran to regain the title of world welterweight champion. Sugar Ray delivered such a pounding that the fight ended notoriously when Duran returned to his corner toward the end of the eighth round saying "No más." After such a beating, Kellogg's knew the word "Sugar" would forever be associated with raw brutality and changed the name of its breakfast cereal to...
Honey Smacks! The good folks at Kellogg's thought they'd finally landed on the answer. But then, in late 2003 the unimaginable happened...
Universal Studios released a movie entitled Honey that sent critics scrambling to find words to describe its impossible badness.
"Honey is the movie for those who couldn't handle the complexities of Flashdance."
--Jeffrey Westhoff, Northwest Herald, Crystal Lake, Illinois
"Fame! I wanna leave the theater. I wanna gouge out my eyes!"
--Phil Villarreal, Arizona Daily Star
Needless to say, for the sake of the public welfare, Kellogg's did not want to endorse this movie. Nor did Kellogg's want to affiliate itself or its cereal with the film in any way. So they changed the cereal's name again, this time to...
Smacks! In addition to the name change, Kellogg's demonstrated its benevolence by increasing the cereal's nutrient fortification from "8 Essential Vitamins & Iron" to "10 Essential Vitamins and Minerals," thus increasing its value as part of a complete nutritious breakfast. Our families' interests truly lie at the heart of Kellogg's business practice.
But this week a new threat arose that endangers the future of Kellogg's, its products and the happiness of children worldwide. An evil so insidious, so repulsive that entire corporate boardrooms shudder at its mere mention: Hippies.
Yesterday, two Hippie organizations announced their intent to sue Kellogg's for what they claim is a deceptive and unfair business practice-- advertising to young children! Sheri Carlson, Lisa Flythe and Susan Linn of the Campaign for a Commercial-Free Childhood and Stephen Gardner of the Center for Science in the Public Interest held a press conference in Washington, D.C. alleging that such advertising by Kellogg's caused more than $1 billion in economic harm to Massachusetts consumers.
Disgusting I know. But don't worry, I have a solution. Sign my petition.
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